Common Youth
︎video


For Reebok’s latest campaign and collaboration with Foot Patrol London and Australia based urban streetwear shop Highs and Lows, we worked with Breaks agency to bring to life the story of the shop’s owner.

Taking the viewer back to the late 80’s/early 90’s British rave scene, we designed and dressed the scenes for the short independent film. First released in a secret location in London as a nod to the clue dropping culture of the field raves that occurred during that era, and since as online promotion for their collaborative collection.



Production - BREAKS
Director - TAYLOR FAWCETT
Director of Photography - TOM WELSH
Writer - MATT THOMAS
Production Designer - MATT RITZ WRIGHT
Casting Director - MIKEY KRZYZANOWSKI
Art Director & Set Design - Sitcom Design
Executive Producers - JOHN BROTHERHOOD AND TOM KIRKBY
Brand Lead, Footpatrol - ASHEEBA CHARLES
Producer - SOPHIE NEWTON-DINES
Production Manager - SAMIA AHMED