Inspired by Jagermeister’s festive spiced aromas and foraged ingredients, our idea was to transport the guests to a frosty lake-side forest where they can discover a land that invokes the wintry spirit of the brand.
We used the branches, lights and frost effect to create a frame around the glass windows to convey the idea that the ice rink is a frozen lake and the forest is a hidden escape for the skaters to explore and enjoy.